Xondas
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Overview
Creating a website to market the consulting services of Xondas. Xondas focuses on advancing wireless power transfer technology through engineering consulting & technology development focused on resonant magnetic induction.
Internship duration: June 2024 - August 2024
1. Pain Points
2. Audience Persona
3. Competitive Audit
4. The Plan
5. The Product
6. Takeaways
The issue at hand.
Xondas had no existing website, limiting its capacity to attract customers, boost sales, and enhance brand visibility.
The Goal.
To establish a professional online presence that highlights its innovative wireless power transfer technology and services while generating leads and attracting potential clients. It will provide detailed information about the consulting process and case studies to build credibility.
Personas.
Demographics: We analyzed professional backgrounds of our audience to tailor our messaging and offerings.
Pain Points: We identified the specific challenges and needs that our target clients face, allowing us to position Xondas's services as effective solutions.
Service Expectations: Our research revealed what potential clients seek in consulting services, such as expertise, responsiveness, and tailored solutions.
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The Plan.
​To establish credibility of the start-up, a set of targets were made.
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Company Overview: A summary of the company’s mission and values.
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Services and Capabilities: A presentation of specialized equipment and analytical capabilities.
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Case Studies and Achievements: Showcasing success stories and visuals of projects.
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Gallery: A collection of high-quality images featuring equipment, lab setups, and past work.
Competitive Audit.
Conducting a competitor audit is crucial for understanding the market landscape, identifying strengths and weaknesses, and benchmarking performance. This process uncovers effective content strategies and user experiences, informing our website design and enhancing brand positioning.
The Product.
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Looking Ahead.
Research is essential: Research is the backbone of effective problem-solving and decision-making. From selecting the right color palette and typography to understanding industry trends, thorough research has been crucial in ensuring that our design choices are informed and strategic.Balance expectations: Learning to balance the company’s expectations with user needs has been a valuable experience. At Xondas, it’s important to create designs that not only align with the company’s brand but also resonate with our users. This balance is key to creating a successful and user-friendly website.